Check Out this Tik Toker's Natural Hair Doll Company, Healthy Roots Dolls

The Entrepreneur Behind the Company

Yelitsa Jean-Charles is the CEO and founder of Healthy Roots Dolls, a natural hair doll company based out of Detroit Michigan. Healthy Roots Dolls was created with the goal to empower little girls and celebrate the beauty of diversity. Yelitsa Jean-Charles has given a TED Talk exploring the issues of race, identity, and diversity. She looks to the options society provides to girls of color and considers a more diverse and inclusive future powered by women entrepreneurs.

Meet Zoe

Say hi to Zoe, the Healthy Roots Doll, who's on a mission to make as many curl friends as possible!

And YES you can wash and style this doll's hair, making it stand out from the rest of the many dolls marketed to little girls. She also has a slew of stylish and cute little clothing accessories you can dress her up in and hair accessories you can style her curls with.

Recently her dolls have hit the shelves at Target, so make sure you look out for Zoe at a Target near you!